Britny, Life Coach
Hi, I'm Britny, and I’m originally from Hattiesburg, Mississippi.
Three years ago I quit my 9-5 to start my own mindset coaching business, and since then I’ve lived in Spain, France, Croatia, New Zealand, and Bali!
I’m currently visiting the States, but I’ll be heading back to Croatia very soon. I definitely have the travel bug!
How many years have you been freelancing?
What do you say when people ask "What do you do?"
I tell them I help women in business overcome perfectionism and the fear of not being enough so they can achieve freedom, success, and true fulfillment in the work they do
Why did you get started with online/freelance work?
I was working as a health coach for a corporate wellness program, and while I loved my clients, I couldn't stand the idea of being in a cubicle for the rest of my life.
I dreamed of traveling and having the freedom to do life the way I wanted to do it. I also wasn't getting paid very well and knew I had a much better shot at success by taking a chance on myself and starting my own business.
Where did you find your first paid freelancing job?
Facebook! In fact, every single one of my clients has come from there!
What I’ve found to be the most helpful when attracting paying clients is to:
1) show up consistently online with a clear message of what you do and how you can help.
2) let go of the need to be “professional” and be yourself - people buy from people they know, like, and trust.
3) focus on expanding your network every day and connecting with people. Relationships are everything in business.
How did you price your services when you were just starting out?
I started with a price that felt like a stretch but that I could also share with confidence. I asked myself, “What is the amount that feels good and allows me to show up 100% for my clients without feeling the least bit resentful?”
You can also ask yourself, “What is the lowest I’d be willing to go?” and “What is a number I’d love to charge someday but it feels way too scary for right now?” Then you can choose a number somewhere in the middle!
My rates have definitely increased since when I started but signing that first client felt like I'd won the lottery! There's nothing like making money in your own business on your own terms.
What did you struggle with the most when you were just starting?
Sales! I loved coaching and enjoyed helping people, but I hated the money conversation. I had this fear my potential clients would think all I cared about was money and it held me back a lot in the beginning.
I had to do a lot of money mindset work and sales trainings to overcome that fear and recognize that sales is service. Two books that changed my life are ‘The Science of Getting Rich’ by Wallace Wattles and ‘Sell or Be Sold’ by Grant Cardone.
How long did it take for you to feel like a "successful" freelancer. Until you were able to pay your bills regularly without worrying?
I'd say it took a solid six months of showing up consistently for me to get to the stage where I knew I had enough money coming in to take care of myself.
However, I also leapt without much of a net so I didn't have a choice but to make it work!
What's one important lesson you had to learn the hard way on your path to becoming an independent, full-time freelancer?
The most important lesson I've learned the hard way is that health = wealth.
If you're burned out and sick, you won't have a business for very long. Taking care of myself is always #1 priority.
I definitely put my own well-being on the back burner for far too long while I was growing my business. I'm now committed to taking care of me before I take care of anyone else. It's been a game changer for me and I absolutely believe you can be even more successful this way, not less.
What advice would you give to someone who wants to get into your line of work?
Don't wait until everything is perfect to get started. It will never ever be perfect, and you'll always find some reason to delay your dreams. Learn as you earn. Fall on your face. Get back up again.
Success isn't exactly sexy behind the scenes, but if you really want it and are willing to be consistent, you can achieve anything.
What's your favorite way to find new clients and job opportunities? What worked the best for you?
I love doing live streams and writing posts on my personal Facebook profile. I've also hosted a couple of Facebook communities where I share tips and value-packed content that my ideal client needs to move forward. Then I invite them to work with me. I do this over and over and over again.
Building relationships is key and I can't tell you how many times I've had someone reach out to me and decide to work with me after over a year of following my free content.
What are your favorite things about freelancing/working from home?
I love the flexibility! I get to spend my time how I want to and get my work done in the hours that are best for me.
For example, if I get a last minute invite to lunch or a weekend getaway, I can usually make it work if it's something I really want to do.
What's your LEAST favorite thing about freelancing/working from home?
It can be lonely sometimes working from home and not having people around. I'm a bit of an extrovert and thrive when I'm surrounded by other people.
One thing that's helped me is making time for weekly video chats with fellow business owners.
What are the top 5 tools you use most often in your daily work?
On average, how many hours do you work on a regular weekday?
Five to six hours a day.
Do you have any work routines or habits that boost your productivity?
I love to listen to upbeat music and have little dance breaks to celebrate wins from the day. It really keeps me motivated.
Another thing that’s really helped me is journalling my three intentions for the day. It helps me to stay focused on money-making activities rather than feeling overwhelmed by a bunch of busy work.
How do you stay motivated and focused when you don't feel like working?
I dangle a carrot and reward myself when I get my work done with watching a favorite film or show on Netflix.
I've also tried the Pomodoro method, where you set a timer for 20 minutes and take a five minute break before starting again. Breaking projects down into small chunks makes it seem a lot more doable somehow!
If you could work from anywhere, what would be your dream work location?
I would love to visit Iceland and work from there for a week! I’ve seen some gorgeous videos and photos from there, and I know it would be a once-in-a-lifetime experience.
Now that you've experienced all the ups and downs of being a freelancer, would you go back to a regular 9-5 job?
Definitely not. I always joke with my friends that entrepreneurship has made me "unemployable".
What do you wish other people knew about freelancing?
I wish more people knew that they could make a living doing something they really love and that they aren't stuck working for someone else. It takes effort and a lot of resilience to make it work, but the freedom you get in exchange is well worth it.
In your opinion, what's the most important quality or trait for a freelancer to have?
Persistence! I think the #1 mistake freelancers and entrepreneurs make is believing that if things don’t happen quickly enough, it’s a sign they are doomed to failure. No success is made overnight, even if it appears that way online. This is why you must love what you do so much that you’d almost do it for free. I truly believe that success is inevitable as long as you keep going.
Now, this doesn’t mean you can’t pivot if you’re unhappy in your business and want to do something else. You’ve gotta do what makes you happy. Just make sure you’re not self-sabotaging your dreams.
If you could go back to your early days as a freelancer and give yourself one piece of advice, what would it be?
Stop caring so much about what other people think and do what you really want to do. In the beginning I watered down my message a lot and tried to be who I thought my clients would want me to be, and if I could go back now I'd be a lot less filtered and worry a lot less about "haters".
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